What is Ad Revenue Estimator?
Ad Revenue Estimator is a free tool that helps bloggers, publishers, and website owners estimate how much they can earn from display advertising. Enter your traffic, niche, and preferred ad network to get revenue projections.
How It Works
- Enter your monthly page views
- Select your website niche (different niches have different RPMs)
- Choose your primary audience location (US/UK traffic is worth more)
- Pick an ad network (AdSense, Ezoic, Mediavine, or Raptive)
- Select an ad format (display, native, or video)
- See your estimated RPM, monthly revenue, and yearly revenue
RPM by Niche (Tier 1 Traffic, AdSense)
| Niche | Low RPM | High RPM |
|---|---|---|
| Finance / Insurance | $15 | $50 |
| Technology / SaaS | $8 | $25 |
| Real Estate | $8 | $25 |
| Health / Fitness | $6 | $20 |
| Education | $5 | $15 |
| Auto | $5 | $15 |
| Home / Garden | $5 | $15 |
| Travel | $4 | $15 |
| Fashion / Beauty | $4 | $12 |
| Food / Recipes | $3 | $10 |
| Gaming / Entertainment | $1 | $5 |
| General / News | $1 | $5 |
Ad Network Comparison
| Network | Minimum Traffic | RPM Boost vs AdSense |
|---|---|---|
| Google AdSense | None | 1.0Ã (baseline) |
| Ezoic | 10K PV/month | 1.3Ã |
| Mediavine | 50K PV/month | 1.5Ã |
| Raptive (AdThrive) | 100K PV/month | 1.6Ã |
Factors That Affect Ad RPM
- Niche â Finance and insurance advertisers pay 10-15Ã more than gaming
- Geography â US, UK, Canada, and Australia traffic has the highest ad rates
- Ad Network â Premium networks negotiate better rates than AdSense
- Content Length â Longer articles can fit more ad units
- Seasonality â Q4 (Oct-Dec) typically has the highest ad rates
- Ad Format â Video ads have the highest RPM, followed by native, then display